PlayStation rewards big spenders with better customer support

PlayStation rewards big spenders with better customer support
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An image of the PlayStation Store screen.

Image: CFOTO/Future Publishing (Getty Images)

PlayStation Stars is Sony’s free-to-join rewards program announced in Julyslowly spreading all over the world—currently living in AsiaIt will arrive in the Americas on October 5th, and Europe, Australia and New Zealand will receive the service on October 13th. Not so leniently, PlayStation could encourage players to join the program by deciding to prioritize customer service inquiries from premium members. , a Japanese game website Automatic he said.

According to the site’s translation, one feature of “PlayStation Stars” is that the status level changes according to the activity. Participants start at Level 1. Buying the full game on the PS Store and getting a trophy with a higher rarity than normal will upgrade you to Tier 2.” Buy four full price games and earn 128 rare trophies and you’ll reach level 4, which comes with Automaticor rather its translation, You describe “interesting” as an advantage. “In addition to purchasing various digital items, when contacting PlayStation customer support, a chat order” will be prioritized. People who play are given more preference when answering requests. It is an interesting mechanism.”

It’s interesting and a little disgusting. Although you can sign up for PlayStation Stars for free, PlayStation says on his blog announcing the app’s arrival in Asia, tiers are determined by both “the number of unusual trophies earned for playing the game and full-game purchases from the PlayStation Store.” So if Level 4’s “priority” customer service feature is implemented internationally, support requests globally could be ranked by which user spends the most time getting trophies, or who spends the most money on poor Sony Interactive.

Responses to this news, as shared on Twitter by Automaticnone too excited. ace VGC reports, one person replied “customer support should be equal” commenting, “there are people who like and play a few titles, and there are players who can’t find the money or time.” said another “I think it’s not a good idea to prioritize customer support. I just bought a PS5 FF16” and rejected the idea that it was acceptable to delay helping them in favor of customers who spend more and play more games.

The PlayStation announcement blog doesn’t go into detail for Tier-based bonuses and its US landing page for Stars does not record Levels at all. Instead, it explains the other, more anticipated loyalty benefits of Stars, including rewards for completing campaigns, “digital collectibles” that thankfully don’t sound like euphemistic NFTs, and redeemable loyalty points that PlayStation Plus members automatically earn every time. PS Store purchase (this is the only additional benefit for Plus members).

Back to the rage – PlayStation also wrote in their announcement blog that “Once you reach a Status level, you’ll stay there for the rest of the calendar year plus an additional 13 months,” so a Level 4 Star member is guaranteed to improve. more than one year of customer service. It could be a regional feature as PlayStation’s US Stars page doesn’t mention Levels, but it’s still wildly unfair. Paying to win was bad enough, now we have to pay for support?

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