In a public place CES 2023 Consumer Technology Show in Las Vegas (which we broadcast live), LG showed me the full lineup of new OLED TVs for 2023. The biggest addition, literally, 97-inch OLED TV that is completely wireless.
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Called the M3 series, it looks awesome in person, as you can see in the video below, but it’s also likely to be incredibly expensive. (The company, as usual, didn’t reveal prices at CES.) Among the TVs that average people can actually afford, the most notable models are the C3’s successors. the best high-end TV for the moneyas well as the improved brightness that the G3 promises.
The biggest difference between the current LG OLED TVs and the new ones is the higher brightness on the G3. New light control architecture and light-enhancing algorithms increase brightness by up to 70% compared to last year’s G2 in the 55-, 65- and 77-inch G3 models. The LG claims about 1,800 nits, which is about double that of any OLED TV I’ve measured. The ones I saw looked very bright indeed, but I’ll have to wait until I review one to see exactly how bright it is.
According to LG, the company’s 8K TVs, the Z3, are also 30-40% brighter than before. Available in 77- and 83-inch sizes, they will remain very expensive and other 8K TVsnot worth the money for most buyers.
It offers OLED TVs better overall picture quality compared to other high-end TVs, and in my experience, it’s already bright enough for most lighting environments. Every bit – uh, at night — brightness helps, however, especially in bright rooms and with HDR TV shows and movies. Perhaps the G3 surpasses the light output of competitors QD-OLED models From Sony and Samsung. It won’t beat it mini-LED sets like Samsung QN90B and Hisense U8H. But if LG’s brightness claim is true, it’ll come close.
The C3, which will be cheaper than the G3, is largely unchanged from last year’s model in terms of image quality. I’ve personally seen the 65-inch and 48-inch versions, and they look physically identical. An LG representative even said that the soundbar bracket from the C2 will fit the C3, which is an indication of how similar they are. LG told me that the C3 might look brighter in person thanks to the higher average picture level, but it won’t measure any brightness and I’d be surprised to see a big difference.
None of the other upgrades that LG sells are what I would call mainstream. The TVs have a new “α9 AI Processor Gen6”. But in my past tests, the better processing has been hard to discern. The company has also given the G3 a design that hugs the wall more closely than before, “leaving no visible gap” when mounted on a wall. The company’s unpopular smart TV system has been revamped to add better categories, personalized recommendations and a “selection of trending content,” according to a press release.
LG also said that its 2023 OLED TVs will be the first to be certified by the HDMI organization for Quick Media Switching VRR, which can “eliminate the instant ‘black screen’ that sometimes occurs when switching between playback content from different source devices connected through the TV.” HDMI 2.1a compatible ports.” This is a (again minor) feature intended for video playback unlike the game and requires a QMS-VRR source device. The Apple TV 4K eg is getting support soon.
Over the past few years, LG’s OLED TVs, particularly the “C” models, have delivered the best picture quality for the money among high-end TVs, and I expect the C3 to compete for that honor once again. However, the LG C2 from 2022 continues to be my favorite, and none of the improvements made so far seem significant enough for me to recommend waiting for the C3.
LG hasn’t announced pricing or availability for its 2023 OLED TVs, though the G3 and Z3 will certainly cost more than the C3. The company usually doesn’t announce prices on its TVs until they hit stores in the spring.
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