LG unveils 2023 OLED TVs with 70% more screen brightness than 2022 models

LG unveils 2023 OLED TVs with 70% more screen brightness than 2022 models
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In front of the crowd CES 2023 At the consumer tech show in Las Vegas, LG teased a few details about its new OLED TVs, with more hands-on time and specs to come. (I’ll be there in person to see them in action.) One of the most notable models will be the successor to the C3. the best high-end TV for the moneyas well as the G3 model, which promises improved brightness.

The biggest difference between the current LG OLED TVs and the new ones is the higher brightness on the G3. New light control architecture and light-enhancing algorithms increase brightness by up to 70% on 55-, 65- and 77-inch G3 models.

It offers OLED TVs better overall picture quality compared to other high-end TVs and, in my experience, too bright for most lighting environments. Every bit – uh, at night — brightness helps, however, especially in bright rooms and with HDR TV shows and movies, and perhaps the G3 will match or surpass the light output of its competitors QD-OLED models From Sony and Samsung. They still won’t come close mini-LED sets like Samsung QN90B and Hisense U8H although it can be more than twice as bright as any OLED TV. LG doesn’t mention higher brightness for other models, including the C3.

None of the other upgrades that LG sells are what I would call mainstream. The TVs have the new “α9 AI Processor Gen6”, but in my past tests, better processing has been difficult. The company also gave the G3 a wall-tightening design that “leaves no visible gap” when mounted on a wall. The company’s disliked smart TV system has been revamped to add better categories, personalized recommendations, and a “trending content selection.”

LG G3 OLED TV on white background.

The LG G3 has improved brightness and is more wall-mounted.


LG also says that its 2023 OLED TVs will be the first to be certified by the HDMI organization for Quick Media Switching VRR, which can “eliminate the instant ‘black screen’ that sometimes occurs when switching between playback content from different source devices connected through the TV.” HDMI 2.1a compatible ports.” This is a (again minor) feature intended for video playback unlike the game and requires a QMS-VRR source device — Apple TV 4K eg is getting support soon.

Over the past few years, LG’s OLED TVs, particularly the “C” models, have delivered the best picture quality for the money among high-end TVs, and I expect the C3 to compete for that honor once again. However, the LG C2 from 2022 continues to be my favorite, and none of the improvements made so far seem significant enough for me to recommend waiting for the C3.

LG hasn’t announced specific sizes, prices or availability for its 2023 OLED TVs, though the G3 and Z3 will certainly cost more than the C3. The company usually doesn’t announce prices on its TVs until they hit stores in the spring. In the meantime, I expect to have more information as well as hands-on impressions of the new models in the next few days as CES gets under way.

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