Apple may eventually bring ads to pre-installed apps on iPhones and other Apple devices, including Maps, Books and Podcasts. according to A report from BloombergMark GurmanApple has internally tested search ads that can show recommendations when you search for restaurants, stores, or other nearby businesses in Maps.
Apple already implements a similar advertising model in the App Store, where developers can pay to promote their apps on the search page for a specific query, such as “puzzle games” or “photo editor.” As Gurman points out, ads on Maps can work the same way, with businesses paying to appear at the top of search results when users enter certain search terms.
Gurman believes Apple could also introduce ads to its native Podcasts and Books apps. This could potentially allow publishers to place ads in areas within each app or pay for their content to be placed higher in search results. Maps, like Podcasts and Books, are currently ad-free.
While the App Store already has ads in the Search tab, Gurman expects Apple to expand ads to tabs and app download pages today. tracks with previous reports 9-5Mac, Apple Insiderand MacRumors. according to 9 to 5 GoogleAds on the Today tab will appear as larger cards with the word “Ad” placed below the app name, while ads on individual app pages will appear highlighted in blue in the “You May Also Like” section.
Gurman also mentions the potential for advertising on Apple TV Plus, saying the company could choose to create a lower-priced ad-supported tier. netflix and Disney Plus we plan to do it by the end of this year. Currently, Apple TV Plus offers an ad-free subscription plan for just $4.99 per month (although it has started showing ads. Friday Night Baseball live streams).
Apple first introduced advertising in the App Store in 2016, and also displays apps in the Stocks and News apps. In September last year, the company started asking users if they want to enable Personalized Ads appearing in these programs accordingly Own Application Tracking Transparency (ATT) policy that social spending platforms billions of dollars.
ATT allows users to disable the tracking tools that advertisers use to serve targeted ads. Perhaps this contributed to the overall growth of the advertising sector, as Apple left it businesses trying to rethink their advertising strategies. As of that date Insider obtained from Omdia research companyApple’s advertising business will grow 238 percent to $3.7 billion in 2021.
Apple’s move to open up more ad spots in the App Store and potentially in Maps, Podcasts and Books could indicate that Apple is looking to expand its advertising business even further. A report in May Insider Apple’s senior vice president of services revealed Eddy Cue Apple is reportedly planning to rebuild its services business focusing more on streaming and advertising. Apple’s services arm, which includes advertising and its various subscriptions, A 12 percent increase in income was recorded in the last quarter.
